fffBrunel Franklin and Aquarium Claimsbook

“We used eCatcher to create our 60

second test. It was a breakthrough.

Now customers contact us instead of

us having to contact them. We save

staff time and lower our costs.”

Ian Allison, Claims Director, Brunel Franklin

About Brunel Franklin

Brunel Franklin is one of the country’s leading

claims handling companies and has helped

consumers win over £200 million in compensation

for mis-sold financial products. Set up in 2003,

Brunel Franklin has been one of the fastest

growing companies in the UK with a multi-million

pound turnover.

Where they were

In the early days, Brunel Franklin handled just

a few hundred leads per month. The team

recognised the potential to do far more but

identified two challenges. First, if they were

serious about maintaining growth, they’d need

to significantly increase lead generation. Second,

they’d need new software to handle the forecast

increase in case volumes.

Why Aquarium Claimsbook?

When Brunel Franklin’s leads increased, Aquarium

Claimsbook implemented multiple workflows to

support their different product lines. It provided

automated document and email creation,

links to third party mailing houses, document

management, automated claim tracking and

alerts, as well as management reports on all

aspects of business performance.

Aquarium Claimsbook allowed Brunel Franklin to

define and fine-tune their business processes

easily. It also gave them extensive automation and

powerful reporting features.

Where they are now

Brunel Franklin has revolutionised its marketing

strategy. Rather than ramping up their

telemarketing team, lead generation now happens

online using Aquarium’s eCatcher. Customers

applying via the Brunel Franklin website gain

instant feedback on the likely outcome and value

of their claim before signing up.

Moving from off-line cold calling to on-line

marketing has drastically increased the company’s

serviceable market and created massive growth in

lead generation.

Brunel Franklin increased the number of leads

and resulting claims it processed every month

from several hundred to tens of thousands. In two

years revenues have grown by 1600% each year

while staff numbers have risen by just 250%

Brunel Franklin and Aquarium

“We used eCatcher to create our 60 second test. It was a breakthrough. Now customers contact us instead of us having to contact them. We save staff time and lower our costs.”

Sally Bowyer, Managing Director, Brunel Franklin

About Brunel Franklin

Brunel Franklin is one of the country’s leading claims handling companies and has helped consumers win over £200 million in compensation for mis-sold financial products. Set up in 2003, Brunel Franklin has been one of the fastest growing companies in the UK with a multi-million pound turnover.

Where they were

In the early days, Brunel Franklin handled just a few hundred leads per month. The team recognised the potential to do far more but identified two challenges. First, if they were serious about maintaining growth, they’d need to significantly increase lead generation. Second, they’d need new software to handle the forecast increase in case volumes.

Why Aquarium ?

When Brunel Franklin’s leads increased, Aquarium implemented multiple workflows to support their different product lines. It provided automated document and email creation, links to third party mailing houses, document management, automated claim tracking and alerts, as well as management reports on all aspects of business performance. Aquarium allowed Brunel Franklin to define and fine-tune their business processes easily. It also gave them extensive automation and powerful reporting features.

Where they are now

Brunel Franklin has revolutionised its marketing strategy. Rather than ramping up their telemarketing team, lead generation now happens online using Aquarium’s eCatcher. Customers applying via the Brunel Franklin website gain instant feedback on the likely outcome and value of their claim before signing up. Moving from off-line cold calling to on-line marketing has drastically increased the company’s serviceable market and created massive growth in lead generation. Brunel Franklin increased the number of leads and resulting claims it processed every month from several hundred to tens of thousands. In two years revenues have grown by 1600% each year while staff numbers have risen by just 250%